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Welcome to the Brand Positioning Foundations template! Use this template to guide you/your clients through a brand strategy workshop, taking into account things like:

• Personal: Foundations
• People: Target audience/clients
• Personality: Brand Positioning, Visuals, & Personality
• Platform: Marketing platforms

*NOTE: This template is for class use only!

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Competitor Analysis

NAME OF BRAND:

• What they do well:
• What they don’t do well:
• How are they different?
• How are we similar?
• Where do we want to be

NAME OF BRAND:

• What they do well:
• What they don’t do well:
• How are they different?
• How are we similar?
• Where do we want to be

NAME OF BRAND:

• What they do well:
• What they don’t do well:
• How are they different?
• How are we similar?
• Where do we want to be

SWOT Analysis

• STRENGTHS

• OPPORTUNITIES

• WEAKNESSES

• THREATS

Unique Value Proposition (UVP)

Example of a UVP:

Write the UVP here.

Brand personality adjectives

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Highlight the adjectives that match your brand:

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• ADJECTIVES:

WRITE YOUR TOP 5 ADJECTIVES HERE:

Brand Messaging