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Welcome to the Brand Strategy Foundations template! Use this template to guide you/your clients through a brand strategy workshop, taking into account things like:

• Personal: Foundations
• People: Target audience/clients
• Personality: Brand Positioning, Visuals, & Personality
• Platform: Marketing platforms

*NOTE: This template is for class use only!

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The Brand Core

CORE EMOTION

WHY

WHAT

HOW

Mission Statement Qs

Answer the questions below:

• What do you do?
• What inspired you to start the brand? What was your motivation?
• What is the driving force behind your brand? Why do you do what you do?
• Who do you seek to help? How would you describe your Ideal Client in one sentence?
• How do you help them solve their problem?
• If you were to explain what you do, how you do it and who you do it for to a child, how would you explain it?

Brand Values

Write down all the values important to you:

• LIST
• THEM
• HERE

List your top 3 values from the list and explain:

• VALUE 1
• VALUE 2
• VALUE 3

Mission Statement

Write the mission statement here.

Brand Goals

6 Months

What's missing? What needs to happen so you can achieve these goals?

1 Year

What's missing? What needs to happen so you can achieve these goals?

5+ Years

What's missing? What needs to happen so you can achieve these goals?

Vision Statement

A Vision Statement: What would the world look like if everyone interacted with your brand?

Write the vision statement here.