YouTube Growth

1. Level One → Get going (0-10 videos)
2. Level Two → Get good (10-30 videos)
3. Level Three → Get smart (30+ videos)

What makes a good video?

1. Makes them click
   1. Title, Thumbnail, Concept
2. Makes them watch
   1. Value, storytelling, brand, production, humor, charisma
3. Makes them happy → same as above

GOALS FOR YOUTUBE

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Ranked by prioritization

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1. Fortune/Finances
2. Freedom
3. Fulfillment & Fun
4. Fame

Goal: Make money from YouTube → Use it as a funnel to EVERYTHING that I do

Business Model: Sell my things (courses, products, etc.)

Strategy:

Niche: Productivity, journaling, travel

Subniche (newsletter): Behind the scenes of growing my business and marketing

5 Cs of YouTube

1. Courage
2. Consistency
   1. Brand presence
   2. Amount of videos per week
3. Content Quality
   1. Entertainment
   2. Education
   3. Inspiration
4. Clarity
   1. Goals, biz model, strategy, niche
   2. Competitors, UVP, audience, advantages
5. Cash

YouTube Business Model

• Sell my own things
• Sell other people’s things

UVP

SIMILAR YOUTUBE ACCOUNTS

• TOP TOP (6-10 yrs ahead of me)
• MID (3-5 yrs ahead of me)
• MY CURRENT VIBE (community and same level)

AUDIENCE

• Interests:
• Demographics:
• Inspiration

ADVANTAGES

• Knowledge
• Skills